Sophie van Daniels


Sophie is a blogger, brand strategist and photographer with a special eye for minimal and timeless designs.

Sophie is a passionate photographer and has started to create her own fashion, interior and lifestyle editorials to satisfy her strong urge to create and visualize her ideas. Since 2018 more of her content work is displayed on basicapparel.de next to her continuous efforts to capture her day to day style in outfit posts.

For a while Sophie has been moving in a more conscious direction with the content she creates but also consumes. The brands she works with need to align with her ethics and be more than just a pretty brand to look at. Sustainability is something Sophie thrives for but it is a learning process nevertheless that will hopefully inspire others to go the same way. You can find her continuous efforts to educate herself and readers on ASHIFT.EU.

She has worked on various content productions for client’s website or social media channels. Her background is in the field of brand strategy and she has experience working in both agencies and as a freelancer.


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