elena shirt c/o MADE & MORE | denim ZARA | watch c/o CLUSE
Some time has passed since the last time I introduced you to a LABEL TO WATCH. My main goal with this series is to present labels to you that are dear to me. Labels that are sourcing their materials in a way that is sustainable for the planet not just because it is a consumer trend right now but because it is embodied in their brand identity. For the branding freak that I am it’s also not enough to just produce pretty basics – the brand story and each of its touch points need to fit to make a lasting impression on me. Something that will always make a brand stay in my mind is the packaging. So when the little white box from MADE & MORE arrived at my doorstep my heart dropped a beat. Not only has the box a magnetic close but the opening is accompanied by the soft smell of freshly washed linen. The inside would have to be even better than the outside of the box, containing a heavy but incredibly soft linen shirt with an embroidered “&”.
The Elena shirt is produced in Capri, Italy. It has gotten its name from Elena the producer of the shirt – if you scan the QR code on the clothing tag you can find out even more about the producer of your garment. Another small detail that I love! The women behind MADE & MORE believe in the fact that transparency goes hand in hand with honesty. The faces, names and stories behind the production deserve to stand at the forefront of the brand. MADE & MORE’s basics that will last the test of time are designed in Liege, Belgium and produced in their partner factories in Portugal, Italy and France. The pieces blend into the wardrobe of the modern woman that won’t compromise on materials, quality or the fit of her clothing. Each piece is designed to make its wearer feel instantly dressed for whatever life will be throwing at you that day – which is exactly what garments should do if you ask me!
in friendly collaboration with MADE & MORE